Lynda - LogoLounge Shapes and Symbols in Logo Design with Bill Gardner

Storytellers weave their tales with words. Designers must do it with pictures, and shapes and symbols are their visual shorthand, a way of quickly communicating emotion and meaning. Here Bill Gardner, founder of LogoLounge, examines how shapes and symbols help designers integrate story into their logo designs and explores the mystery behind these forms. Learn why people respond emotionally to certain geometric shapes, the history behind common symbols, and new and emerging symbols that will help your logo age gracefully. This course will give you the tools to convey the meaning behind your designs to your clients.

Topics include:

Why common shapes are so powerful

Where stars, hearts, and shields get their meaning

How using lines in unique ways can impart a message

What repetition says to a viewer

When personification is the right strategy

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