Digital Tutors - The Secrets of Designing Great Logos

Duration 1h 27m Project Files Included MP4

In this series of tutorials, we'll learn the process for creating the most effective logos. It doesn't

start with a great idea, something you saw, or a suggestion. It all starts with asking the right questions

and doing your research. We take the time to learn why the research is important, and what you can discover

along the way.

We also learn about different types of logos as well as the situations when they are the most effective.

One type of logo may be great for some companies and not so great for others.

We'll also learn about the meanings of colors and how they play in integral part in the perception of the

logo. While discussing color we touch on the differences between eastern and western cultures and how these

can effect the color choices of brands that are meant to be globally marketed.

We also do our own case study of putting these principles to work and creating a logo from the research, to

the concept sketches, to the vector adaptation, and to the final colorized piece.

This training is for you if you find yourself feeling stuck when you sit down to design a logo. If you

think the best place to start your research is by looking at other logos online then you need to watch this

tutorial as soon as possible! By the end of the training, you'll have the knowledge and a roadmap for the

process of creating effective and long-lasting logos.

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