Digital Tutors - Integrating a Character with a Logo in Illustrator

In this series of lessons we will focus on integrating a character into a

logo in Illustrator. We?ll begin by learning about the steps in the

design process that lead up to building our logo. These steps include

getting to know a little bit about our client, then gathering some

research and reference materials for the project. Next, we?ll discuss

outputting our ideas in the form of quick thumbnails and sketches. From

there start to build our logo by looking at a couple different ways that

we can create inked line work for our character. We?ll then send this

line work over to illustrator and convert it into a usable vector

format. Next, we?ll arrange all of the elements of our composition

creating a relationship between them. We?ll then begin adding color to

our design spending a good deal of time adding shadows and highlights to

our character. Finally, we?ll fine tune the logo by adjusting some

potential problems areas before presenting it to our client.