Lynda - Designing a Brochure with Nigel French (seeded)

Brochures are essential marketing tools, which establish brands and help them cut through the clutter from the competition. Here designer and educator Nigel French taps into his 20+ years of professional experience and shows how to use InDesign (with some help from Illustrator and Photoshop) to create four of the most common kinds of brochures. Each project has a different budget, a different audience, and a different purpose. But Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.

Topics include:

Generating ideas

Working with templates

Choosing the right text and typography

Choosing colors, images, and printing and folding methods

Creating single-fold, trifold, double parallel fold, and broadside brochures

Placing and styling text

Scaling and cropping images

Preparing a brochure for print