Lynda - video script writing

Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper, format a two-column script in Microsoft Word and Pages, and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas.

Topics include:

Establishing the goals and purpose of an informational video  

Understanding the modes of persuasion  

Setting up two-column scripts  

Using script templates  

Analyzing the audience  

Creating an outline  

Writing the first draft  

Revising  

Finalizing the script