Lynda - Designing a Logo for a Media Company

In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.

Topics include:

Understanding what makes a good logo

Assessing the scope of the job and your client's needs

Developing ideas in Illustrator

Presenting concepts to clients

Creating print- and screen-ready logos

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author Nigel French

subject Design, Logo Design

software Illustrator CS5, CS6

level Intermediate

duration 53m 51s

released Mar 21, 2013